The communication of social responsibility by US banks

International Journal of Bank Marketing

Volumn 22, Issue 3, 2004, Pages 199-211

  Peterson, Robin T ^a   Hermans, Charles M ^b  

^a NEW MEXICO STATE UNIVERSITY   (United States)

^b MISSOURI STATE UNIVERSITY   (United States)

Author keywords

Advertising; Banks; Ethics; Marketing; Social responsibility

Indexed keywords

EID: 84986145277     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320410530313     Document Type: Article

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