It's time to redraft your mission statement

Journal of Business Strategy

Volumn 24, Issue 1, 2003, Pages 11-14

  David, Forest R ^a   David, Fred R ^b  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b FRANCIS MARION UNIVERSITY   (United States)

Author keywords

Content analysis; Mission statements; Organizational performance

Indexed keywords

EID: 84992933645     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660310508218     Document Type: Article

References (6)

1. Christopher Bart and Mark Baetz, “The Relationship Between Mi Statements and Firm Performance: An Exploratory Study,” Journal of Management Studies, 35, 1998.
2. Fred David, Strategic Management: Concepts and Cases, Prentice Publishing Company, 8th Ed., 2001.
3. Fred David, “How Companies Define Their Mission,” Long Range planing, 22, no. 1, February 1989, 90-92.
4. John Pearce and Fred David, “Corporate Mission Statements: The tom Line,” Academy of Management Executive, 1, no. 2, May 1987.
5. Joseph Quigley, “Vision: How Leaders Develop It, Share It and Sustain It” Business Horizons, September-October, 1994.
6. Charles Rarick and John Vitton, “Mission Statements Make Cents” Journal of Business Strategy, 16, 1995.