Brand choice in gift-giving: Recipient influence

Journal of Product & Brand Management

Volumn 11, Issue 4, 2002, Pages 237-249

  Parsons, Andrew G ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Brands; Consumer behaviour; Gifts

Indexed keywords

EID: 84986106047     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210435434     Document Type: Article

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