Resources for research and pedagogy on new product development processes

Journal of Marketing Research

Volumn 34, Issue 1, 1997, Pages 185-192

  Rao, Vithala R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031506465     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152075     Document Type: Review

References (33)

1. Aaker, David A. (1996), Building Strong Brands. New York: The Free Press.
2. Badaracco, Joseph L., Jr. (1991), The Knowledge Link: How Firms Compete Through Strategic Alliances. Boston: Harvard Business School Press.
3. Clark, Kim B. and Takahiro Fujimoto (1991), Product Development Performance. Boston: Harvard Business School Press.
4. Cooper, Robert G. (1993), Winning at New Products: Accelerating the Process from Idea to Launch, 2d ed. Reading, MA: Addison-Wesley.
5. Cortada, James W. (1993), TQM for Sales and Marketing Management. New York: McGraw-Hill.
6. Crawford, C. Merle (1994), New Products Management, 4th ed. Burr Ridge, IL: Richard D. Irwin.
7. Dasu, Sriram and Charles Eastman, eds. (1994) Management of Design: Engineering and Management Perspectives. Boston: Kluwer Academic Publishers.
8. Deschamps, Jean-Phillipe and P. Ranganath Nayak (1995), Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. Boston.: Harvard Business School Press.
9. Dolan, Robert J. (1993), Managing the New Product Development Process. Reading, MA: Addison-Wesley Publishing Company.
10. Garud, Raghu, Praveen Nayyar, and Zur Shapira, eds. (forthcoming), Technological Oversights and Foresights. New York: Cambridge University Press.
11. Kuczmarski, Thomas D. (1988), Managing New Products: Competing Through Excellence. Englewood Cliffs, NJ: Prentice-Hall.
12. Lesch, William C. and David E. Rupert (1994), New Product Screening: A Step-Wise Approach. New York: The Haworth Press.
13. Mahajan, Vijay and Jerry Wind (1992), "New Product Models: Practice, Short-comings and Desired Improvements," Journal of Product Innovation Management, 9 (June), 128-39.
14. McLaughlin, Edward W. and Vithala R. Rao (1991), Decision Criteria for New Product Acceptance and Success. New York: Quorum Books.
15. Moore, William L. and Edgar A. Pessemier (1993), Product Planning and Management: Designing and Delivering Value. New York: McGraw-Hill.
16. Nayak, P. Ranganath and John M. Ketteringham (1988), Breakthroughs! New York: Rawson Associates.
17. Nonaka, Ikujiro and Hirotaka Takeuchi (1995), The Knowledge Creating Company: How Japanese Companies Create the Dynamics of Innovation. New York: Oxford Press.
18. Pessemier, Edgar A. (1981), Product Management: Strategy and Organization. New York: John Wiley & Sons.
19. Quelch, John A. (1995), Cases in Product Management. Chicago: Richard D. Irwin.
20. Rao, Vithala R. (1981), "Some Major Contributions in Product Management: A Comparative Review," Journal of Marketing, 45 (Summer), 200-205.
21. Rogers, Everett M. (1995), Diffusion of Innovations, 4th ed. New York: The Free Press.
22. Tedlow, Richard (1993), New and improved: The Story of Mass Marketing in America. New York: BasicBooks.
23. Thomas, Robert J. (1993), New Product Development: Managing and Forecasting for Strategic Success. New York: John Wiley & Sons.
24. _ (1995), New Product Success Stories: Lessons from Leading Innovators. New York: John Wiley & Sons.
25. Ulrich, Karl T. and Steven D. Eppinger (1995), Product Design and Management. New York: McGraw-Hill.
26. Urban, Glen L. and John R. Hauser (1980), Design and Marketing of New Products. Englewood Cliffs, NJ: Prentice-Hall.
27. _ and _ (1993), Design and Marketing of New Products, 2d ed. Englewood Cliffs, NJ: Prentice-Hall.
28. _, _, and Nikhilesh Dholakia (1987), Essentials of Product Management. Englewood Cliffs, NJ: Prentice-Hall.
29. _, Bruce D. Weinberg, and John R. Hauser (1996), "Premarket Forecasting of Really New Products," Journal of Marketing, 60 (January), 47-60.
30. von Hippel, Eric (1988), The Sources of Innovation. New York: Oxford Press.
31. Wheelwright, Steven C. and Kim B. Clark (1992), Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. New York: The Free Press.
32. _ and _ (1995), Leading Product Development: the Senior Manager's Guide to Creating and Shaping the Enterprise. New York: The Free Press.
33. Wind, Yoram (1981), Product Policy: Concepts, Methods, and Strategy. Reading, MA: Addison-Wesley.