Internal marketing strategies in LIS: a strategic management perspective

Library Management

Volumn 23, Issue , 2002, Pages 294-301

  BroadyPreston, Judith ^a   Steel, Lucy ^b  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

^b PA CONSULTING GROUP   (United Kingdom)

Author keywords

Internal marketing; Management; Public libraries

Indexed keywords

EID: 84986078131     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120210432264     Document Type: Article

References (24)

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