A content analysis of the portrayal of mature individuals in television commercials

Journal of Business Ethics

Volumn 16, Issue 4, 1997, Pages 425-433

  Peterson, Robin T ^a   Ross, Douglas T ^a  

^a NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031092453     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1017901125869     Document Type: Article

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