Are frequent customers always a company's intangible asset?: Some findings drawn from an exploratory case study

Journal of Intellectual Capital

Volumn 5, Issue 4, 2004, Pages 586-601

  Joia, Luiz Antonio ^a  

^a STATE UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

Customer relations; Customer retention; Intangible assets; Intellectual capital; Retailing

Indexed keywords

EID: 84986019324     PISSN: 14691930     EISSN: 1758468     Source Type: Journal    
DOI: 10.1108/14691930410567031     Document Type: Article

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