A literature review and integrative performance measurement framework for multinational companies

Marketing Intelligence & Planning

Volumn 21, Issue 3, 2003, Pages 134-142

  Yeniyurt, Sengun ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Multinationals; Performance measurement

Indexed keywords

EID: 84986009688     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310474957     Document Type: Review

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