Exposure to mass media and interpersonal counseling has additive effects on exclusive breastfeeding and its psychosocial determinants among Vietnamese mothers

Maternal and Child Nutrition

Volumn 12, Issue 4, 2016, Pages 713-725

  Nguyen, Phuong H ^a   Kim, Sunny S ^a   Nguyen, Tuan T ^b   Hajeebhoy, Nemat ^b   Tran, Lan M ^b   Alayon, Silvia ^c   Ruel, Marie T ^a   Rawat, Rahul ^a   Frongillo, Edward A ^d   Menon, Purnima ^a  

^a INTERNATIONAL FOOD POLICY RESEARCH INSTITUTE   (United States)

^b FAMILY HEALTH INTERNATIONAL   (United States)

^c SAVE THE CHILDREN   (United States)

^d UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

breastfeeding; interpersonal counseling; mass media; psychosocial determinants; Viet Nam

Indexed keywords

ADULT; ARTICLE; BEHAVIOR CHANGE; BREAST FEEDING; CHILD; COUNSELING; EXPOSURE; FEMALE; HEALTH BELIEF; HUMAN; KNOWLEDGE; MALE; MASS MEDIUM; MATERNAL AGE; MOTHER; PRIORITY JOURNAL; SELF CONCEPT; SOCIAL NORM; SOCIAL PSYCHOLOGY; VIETNAMESE; ATTITUDE TO HEALTH; BEHAVIOR; CROSS-SECTIONAL STUDY; CULTURAL ANTHROPOLOGY; HEALTH PROMOTION; INFANT; PRESCHOOL CHILD; PSYCHOLOGY; STATISTICAL MODEL; VIET NAM;

BREAST FEEDING; CHILD, PRESCHOOL; COUNSELING; CROSS-SECTIONAL STUDIES; CULTURE; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; INFANT; INTENTION; LINEAR MODELS; MALE; MASS MEDIA; MOTHERS; VIETNAM;

EID: 84977177511     PISSN: 17408695     EISSN: 17408709     Source Type: Journal    
DOI: 10.1111/mcn.12330     Document Type: Article

References (44)

1. Abrahams S.W. (2012) Milk and social media: online communities and the International Code of Marketing of Breast-milk Substitutes. Journal of Human Lactation 28, 400–406.
2. Baker J., Sanghvi T., Hajeebhoy N., Martin L. & Lapping K. (2013) Using an evidence-based approach to design large-scale programs to improve infant and young child feeding. Food and Nutrition Bulletin 34, S146–S155.
3. Bhutta Z.A., Ahmed T., Black R.E., Cousens S., Dewey K., Giugliani E. et al. (2008) What works? Interventions for maternal and child undernutrition and survival. Lancet 371, 417–440.
4. Brady J.P. (2012) Marketing breast milk substitutes: problems and perils throughout the world. Archives of Disease in Childhood 97, 529–532.
5. Britton C., Mccormick F.M., Renfrew M.J., Wade A. & King S.E. (2007) Support for breastfeeding mothers. Cochrane Database of Systematic Reviews 1, CD001141. DOI: 10.1002/14651858.CD001141.pub3.
6. Chantry C.J., Dewey K.G., Peerson J.M., Wagner E.A. & Nommsen-Rivers L.A. (2014) In-hospital formula use increases early breastfeeding cessation among first-time mothers intending to exclusively breastfeed. Journal of Pediatrics 164, 1339–1345 e5.
7. Cox D.R. & Snell E.J. (1989) Analysis of binary data. In: Monographs on Statistics & Applied Probability, 2nd edn. Chapman & Hall/CRC: Boca Raton, Florida, USA.
8. De Jager E., Skouteris H., Broadbent J., Amir L. & Mellor K. (2013) Psychosocial correlates of exclusive breastfeeding: a systematic review. Midwifery 29, 506–518.
9. Dennis C.L. (2002) Breastfeeding initiation and duration: a 1990–2000 literature review. Journal of Obstetric, Gynecologic, and Neonatal Nursing 31, 12–32.
10. Fishbein M.E. & Ajzen I. (2009) Predicting and Changing Behavior: The Reasoned Action Approach. Psychology Press: New York.
11. Gso & Unicef. (2014) Key Findings Report of Viet Nam's 2014 Multiple Indicator Cluster Survey. Available at: http://www.un.org.vn/en/unicef-agencypresscenter2-89/3297-viet-nam-s-general-statistic-office-and-unicef-launch-key-findings-of-the-2013-2014-multiple-indicator-cluster-survey-mics-2.html. (Accessed 29 Oct 2014).
12. Gwatkin D., Rutstein S., Johnson K., Suliman E., Wagstaff A. & Amouzou A. (2007) Socio-economic differences in health, nutrition, and population within developing countries: an overview. Nigerian Journal of Clinical Practice 10, 272–282.
13. Hall J. (2011) Effective community-based interventions to improve exclusive breast feeding at four to six months in low- and low-middle-income countries: a systematic review of randomised controlled trials. Midwifery 27, 497–502.
14. Haroon S., Das J.K., Salam R.A., Imdad A. & Bhutta Z.A. (2013) Breastfeeding promotion interventions and breastfeeding practices: a systematic review. BMC Public Health 13 (Suppl 3), S20.
15. Hellevik O. (2009) Linear versus logistic regression when the dependent variable is a dichotomy. Quality and Quantity 43, 59–74.
16. Hernandez O., Lani M. & Margaret P. (1995) Assessment of the Impact of a National Intervention to Promote Exclusive Breastfeeding in Honduras. Academy for Educational Development: Washington D.C.
17. Imdad A., Yakoob M.Y. & Bhutta Z.A. (2011) Effect of breastfeeding promotion interventions on breastfeeding rates, with special focus on developing countries. BMC Public Health 11 (Suppl 3), S24.
18. Le T.D., Nguyen T.H., Tran D.T., Nguyen P.H. & Hajeebhoy N. (2011) Vietnam Nutrition Profile 2010. National Institute of Nutrition: Hanoi, Vietnam.
19. Mcleod D., Pullon S. & Cookson T. (2002) Factors influencing continuation of breastfeeding in a cohort of women. Journal of Human Lactation 18, 335–343.
20. Meedya S., Fahy K. & Kable A. (2010) Factors that positively influence breastfeeding duration to 6 months: a literature review. Women and Birth 23, 135–145.
21. Menon P., Nguyen P.H., Saha K.K., Khaled A., Kennedy A., Mai L.T. et al. (2015) At-scale strategies that combine intensive interpersonal counseling, mass media, community mobilization, and policy advocacy interventions have significant positive impacts on breastfeeding practices compared to standard counseling and less-intensive accompanying strategies: Results of cluster-randomized program evaluations in Bangladesh and Vietnam. PloS Medicine under reviewed.
22. Menon P., Rawat R. & Ruel M. (2013) Bringing rigor to evaluations of large-scale programs to improve infant and young child feeding and nutrition: the evaluation designs for the Alive & Thrive initiative. Food and Nutrition Bulletin 34, S195–S211.
23. Menon P., Ruel M., Arimond M. & Ferrus A. (2003) Childcare, Health and Nutrition in the Central Plateau of Haiti: The Role of Community, Household and Caregiver Resources. Food and Nutrition Technical Assistance (FANTA) Project, Academy for Educational Development: Washington, D.C.
24. Monterrosa E.C., Frongillo E.A., Gonzalez De Cossio T., Bonvecchio A., Villanueva M.A., Thrasher J.F. et al. (2013) Scripted messages delivered by nurses and radio changed beliefs, attitudes, intentions, and behaviors regarding infant and young child feeding in Mexico. Journal of Nutrition 143, 915–922.
25. Nguyen P., Manohar S., Mai L., Subandoro A., Rawat R. & Menon P. (2010) Viet Nam Baseline Survey Report. Alive and Thrive Project. International Food Policy Research Institute: Washington DC.
26. Nguyen P.H., Kim S.S., Keithly S.C., Hajeebhoy N., Tran L.M., Ruel M.T. et al. (2013) Incorporating elements of social franchising in government health services improves the quality of infant and young child feeding counselling services at commune health centres in Vietnam. Health Policy and Planning 29, 1008–1020.
27. Nguyen P.H., Menon P., Keithly S.C., Kim S.S., Hajeebhoy N., Tran L.M. et al. (2014) Program impact pathway analysis of a social franchise model shows potential to improve infant and young child feeding practices in Vietnam. Journal of Nutrition 144, 1627–1636.
28. Nguyen P.H., Menon P., Ruel M. & Hajeebhoy N. (2011) A situational review of infant and young child feeding practices and interventions in Viet Nam. Asia Pacific Journal of Clinical Nutrition 20, 359–374.
29. Nommsen-Rivers L.A., Chantry C.J., Cohen R.J. & Dewey K.G. (2010) Comfort with the idea of formula feeding helps explain ethnic disparity in breastfeeding intentions among expectant first-time mothers. Breastfeeding Medicine 5, 25–33.
30. O'brien M., Buikstra E. & Hegney D. (2008) The influence of psychological factors on breastfeeding duration. Journal of Advanced Nursing 63, 397–408.
31. Olaolorun F.M. & Lawoyin T.O. (2006) Health workers' support for breastfeeding in Ibadan, Nigeria. Journal of Human Lactation 22, 188–194.
32. Piwoz E.G. & Huffman S.L. (2015) The impact of marketing of breast-milk substitutes on WHO-recommended breastfeeding practices. Food and Nutrition Bulletin 36, 373–386.
33. Rawat R., Nguyen P., Kim S., Hajeebhoy N., Tran H., Ruel M. et al. (2015) Incorporating social franchising principles in government health services improves breastfeeding practices in Vietnam. The FASEB Journal 29 (Supplement), 584.29.
34. Rawat R., Nguyen P.H., Ali D., Saha K., Alayon S., Kim S.S. et al. (2013) Learning how programs achieve their impact: embedding theory-driven process evaluation and other program learning mechanisms in alive & thrive. Food and Nutrition Bulletin 34, S212–S225.
35. Reynolds W.M. (1982) Development of reliable and valid short forms of the Marlowe–Crowne Social Desirability Scale. Journal of Clinical Psychology 38, 119–125.
36. Rollins N.C., Bhandari N., Hajeebhoy N., Horton S., Lutter C.K., Martines J.C. et al. (2016) Why invest, and what it will take to improve breastfeeding practices? Lancet 387, 491–504.
37. Saadeh R.J. (2012) The Baby-Friendly Hospital Initiative 20 years on: facts, progress, and the way forward. Journal of Human Lactation 28, 272–275.
38. Sankar M.J., Sinha B., Chowdhury R., Bhandari N., Taneja S., Martines J. et al. (2015) Optimal breastfeeding practices and infant and child mortality: a systematic review and meta-analysis. Acta Paediatrics 104, 3–13.
39. Sinha B., Chowdhury R., Sankar M.J., Martines J., Taneja S., Mazumder S. et al. (2015) Interventions to improve breastfeeding outcomes: systematic review and meta analysis. Acta Paediatrics 104, 114–134.
40. Statacorp. (2009) Stata Statistical Software: Release 11. College Station, Texas 77845, USA. Copyright 2009 StataCorp LP.
41. Victora C.G., Bahl R., Barros A.J., Franca G.V., Horton S., Krasevec J. et al. (2016) Breastfeeding in the 21st century: epidemiology, mechanisms, and lifelong effect. Lancet 387, 475–490.
42. Vyas S. & Kumaranayake L. (2006) Constructing socio-economic status indices: how to use principal components analysis. Health Policy and Planning 21, 459–468.
43. Wakefield M.A., Loken B. & Hornik R.C. (2010) Use of mass media campaigns to change health behaviour. Lancet 376, 1261–1271.
44. WHO (2008) Indicators for Assessing Infant and Young Child Feeding Practices. Part 1 Definitions. World Health Organization: Geneva.