An Exploratory Study of Gambling Operators’ Use of Social Media and the Latent Messages Conveyed

Journal of Gambling Studies

Volumn 32, Issue 1, 2016, Pages 125-141

  Gainsbury, Sally M ^a   Delfabbro, Paul ^b   King, Daniel L ^b   Hing, Nerilee ^a  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Advertising; Gambling operators; Internet marketing; Public health; Responsible gambling; Social media; Social networking

Indexed keywords

ADVERTISING; EXPLORATORY RESEARCH; GAMBLING; HUMAN; INTERNET; MAJOR CLINICAL STUDY; MARKETING; PREVALENCE; PUBLIC HEALTH; SOCIAL ENVIRONMENT; SOCIAL MEDIA; SOCIAL NETWORK; VULNERABLE POPULATION; CONSUMER; EPIDEMIOLOGY; PSYCHOLOGY; STATISTICS AND NUMERICAL DATA;

ADVERTISING AS TOPIC; CONSUMER PARTICIPATION; GAMBLING; HUMANS; INTERNET; SOCIAL ENVIRONMENT; SOCIAL MEDIA;

EID: 84974824402     PISSN: 10505350     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10899-015-9525-2     Document Type: Article

References (55)

1. Abrams, D. B., Monti, P. M., Carey, K. B., Pinto, R. P., & Jacobus, S. I. (1988). Reactivity to smoking cues and relapse: Two studies of discriminant validity. Behaviour Research and Therapy, 26, 225–233.
2. Advertising Standards Bureau. (2013). Social media advertising. Retrieved from http://www.adstandards.com.au/process/theprocesssteps/specificproductsandissues/socialmedia
3. Anderson, P., De Bruijn, A., Angus, K., Gordon, R., & Hastings, G. (2009). Impact of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol and Alcoholism, 44, 229–243.
4. Australian Competition & Consumer Commission. (2014). Social media. Retrieved from https://www.accc.gov.au/business/advertising-promoting-your-business/social-media
5. Biener, L., & Siegel, M. (2000). Tobacco marketing and adolescent smoking: more support for a causal inference. American Journal of Public Health, 90(3), 407.
6. Binde, P. (2009). Exploring the impact of gambling advertising: An interview study of problem gamblers. International Journal of Mental Health and Addiction, 7(4), 541–554.
7. Binde, P. (2014). Gambling advertising: A critical research review. London: Responsible Gambling Trust.
8. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
9. Collins, R., Ellickson, P., McCaffrey, D., & Hambarsoomians, K. (2007). Early adolescent exposure to alcohol advertising and its relationship to underage drinking. Journal of Adolescent Health, 40, 527–534.
10. Consumer Reports. (2012, June). That Facebook friend might be 10 years old, and other troubling news. Consumer Reports Magazine. Retrieved June, 2011, from http://www.consumerreports.org/cro/magazine-archive/2011/june/electronics-computers/state-of-the-net/facebook-concerns/index.htm
11. Cotte, J., & Latour, K. (2009). Blackjack in the kitchen: Understanding online versus casino gambling. The Journal of Consumer Research, 35(5), 742–758.
12. Dadich, A. M., Burton, S. M., & Soboleva, A. (2013). Promotion of alcohol on Twitter. The Medical Journal of Australia, 199(5), 327–329.
13. Delfabbro, P., Lahn, J., & Grabosky, P. (2005). Further evidence concerning the prevalence of adolescent gambling and problem gambling in Australia: A study of the ACT. International Gambling Studies, 5(2), 209–228.
14. Derevensky, J., Sklar, A., Gupta, R., Messerlian, C., Laroche, M., & Mansour, S. (2007). The effects of gambling advertisements on children and adolescent gambling attitudes and behaviors. Montreal, QC: McGill University.
15. Effertz, T., Franke, M. K., & Teichert, T. (2014). Adolescents’ assessments of advertisements for unhealthy food: An example of warning labels for soft drinks. Journal of Consumer Policy, 37, 279–299.
16. Felsher, J., Derevensky, J., & Gupta, R. (2004). Lottery playing amongst youth: Implications for prevention and social policy. Journal of Gambling Studies, 20, 127–153.
17. Freeman, B., Chapman, S., & Rimmer, M. (2008). The case for the plain packaging of tobacco products. Addiction, 103, 580–590.
18. Freeman, B., Kelly, B., Baur, L., Chapman, K., Chapman, S., Gill, T., & King, L. (2014). Digital junk: Food and beverage marketing on Facebook. American Journal of Public Health, 104(12), e56–e64.
19. Friend, K. B., & Ladd, G. T. (2009). Youth gambling advertising: A review of the lessons learned from tobacco control. Drugs: Education, Prevention, and Policy, 16(4), 283–297.
20. Gainsbury, S., Russell, A., & Blaszczynski, A. (2014a). Are psychology university student gamblers representative of non-university students and general gamblers? A comparative analysis. Journal of Gambling Studies, 30, 11–25.
21. Gainsbury, S., Russell, A., Blaszczynski, A., & Hing, N. (2014b). The interaction between gambling activities and modes of access: A comparison of Internet-only, land-based only, and mixed-mode gamblers. Addictive Behaviors,. doi:10.1016/j.addbeh.2014.09.023.
22. Gainsbury, S., Russell, A., Hing, N., Wood, R., Lubman, D., & Blaszczynski, A. (2014c). The prevalence and determinants of problem gambling in Australia: Assessing the impact of interactive gambling and new technologies. Psychology of Addictive Behaviors, 28(3), 769–779.
23. Gainsbury, S., Russell, A., Wood, R., Hing, N., & Blaszczynski, A. (2014d). How risky is Internet gambling? A comparison of subgroups of Internet gamblers based on problem gambling status. New Media & Society,. doi:10.1177/1461444813518185.
24. Grant, J. E., & Kim, S. (2001). Demographic and clinical features of 131 adult pathological gamblers. Journal of Clinical Psychiatry, 62, 957–962.
25. Griffiths, M., & Barnes, A. (2007). Internet gambling: An online empirical study among student gamblers. International Journal of Mental Health and Addiction, 6, 194–204.
26. Hing, N., Cherney, L., Blaszczynski, A., Gainsbury, S. M., & Lubman, D. I. (2014a). Do advertising and promotions for online gambling increase gambling consumption? An exploratory study. International Gambling Studies, 14(3), 394–409. doi:10.1080/14459795.2014.903989.
27. Hing, N., Gainsbury, S., Blaszczynski, A., Wood, R., Lubman, D., & Russell, A. (2014). Interactive gambling. Report commissioned by Gambling Research Australia. Centre for Gambling Education & Research, Southern Cross University.
28. Hing, N., Vitartas, P., & Lamont, M. (2013). Gambling sponsorship of sport: An exploratory study of links with gambling attitudes and intentions. International Gambling Studies, 13(3), 281–301.
29. Hing, N., Vitartas, P., Lamont, M., & Fink, E. (2014c). Adolescent exposure to gambling promotions during televised sport: An exploratory study of links with gambling intentions. International Gambling Studies, 14(3), 374–393. doi:10.1080/14459795.2014.902489.
30. Huang, J. H., & Boyer, R. (2007). Epidemiology of youth gambling problems in Canada: A national prevalence study. The Canadian Journal of Psychiatry/La Revue Canadienne de Psychiatrie, 52, 657–665.
31. Jernigan, D., & O’Hara, J. (2004). Alcohol advertising and promotion. Reducing underage drinking: A collective responsibility (pp. 625–653). Washington, DC: National Academies Press.
32. King, D., Delfabbro, P., & Griffiths, M. (2010). The convergence of gambling and digital media: Implications for gambling in young people. Journal of Gambling Studies, 26(2), 175–187.
33. Korn, D. A., Hurson, T., & Reynolds, J. (2005). Commercial gambling advertising: Possible impact on youth knowledge, attitudes, beliefs and behavioural intentions: Final report. Ontario Problem Gambling Research Centre, Ontario, Canada.
34. Lamont, M., Hing, N., & Gainsbury, S. (2011). Gambling on sport sponsorship: A conceptual framework for research and regulatory review. Sport Management Review, 14(3), 246–257.
35. Lauchlan, S. (2013, September 2). Paddy power spreads bet on social, mobile and retail. Diginomica. Retrieved from http://diginomica.com/2013/09/02/paddy-power-bets-social-mobile-retail-convergence/
36. Lee, H. S., Lemanski, J. L., & Jun, J. W. (2008). Role of gambling media exposure in influencing trajectories among college students. Journal of Gambling Studies, 24(1), 25–37.
37. Livingstone, S., Haddon, L., Gorzig, A., & Olafsson, K. (2011). Final report: EU kids online II. London: London School of Economics & Political Science.
38. Mart, S. M. (2011). Alcohol marketing in the 21st century: New methods, old problems. Substance Use and Misuse, 46, 889–892.
39. Martin, I. M., Kamins, M. A., Pirouz, D. M., Davis, S. W., Haws, K. L., Mirabito, A. M., et al. (2013). On the road to addiction: The facilitative and preventive roles of marketing cues. Journal of Business Research, 66(8), 1219–1226.
40. McMullan, J. L. (2011). Submission to the joint select committee on gambling reform inquiry into interactive gambling. Retrieved September 3, 2013, from http://www.aph.gov.au/senate/committee/gamblingreform_ctte/interactive_online_gambling_advertising/submissions.htm
41. McMullan, J. L., & Kervin, M. (2012). Selling Internet gambling: Advertising, new media and the content of poker promotion. International Journal of Mental Health and Addiction, 10(5), 622–645.
42. McMullan, J. L., & Miller, D. (2010). Advertising the “new fun-tier”: Selling casinos to consumers. International Journal of Mental Health and Addiction, 8(1), 35–50.
43. Messerlian, C., & Derevensky, J. (2006). Social marketing campaigns for youth gambling prevention: Lessons learned from youth. International Journal of Mental Health and Addiction, 4(4), 294–306.
44. Messerlian, C., Derevensky, J. L., & Gupta, R. (2005). Youth gambling: A public health perspective. Journal of Gambling Issues,. doi:10.4309/jgi.2005.14.9.
45. Monaghan, S., & Derevensky, J. (2008). An appraisal of the impact of the depiction of gambling in society on youth. International Journal of Mental Health and Addiction, 6(4), 537–550.
46. Monaghan, S., Derevensky, J., & Sklar, A. (2009). Impact of gambling advertisements on children and adolescents: Policy recommendations to minimize harm. Journal of Gambling Issues, 22, 252–274.
47. Moore, S., & Ohtsuka, K. (1999). The prediction of gambling behavior and problem gambling from attitudes and perceived norms. Social Behavior and Personality, 27, 455–466.
48. Nicholls, J. (2012). Everyday, everywhere: Alcohol marketing and social media—current trends. Alcohol and Alcoholism, 47, 486–493.
49. QuBit. (2012). UK gambling benchmark white paper. QuBit. Retrieved from http://www.qubitproducts.com
50. Raco, E. (2014, July 1). Aussie teens online. Australian Communications and Media Authority. Retrieved from http://www.acma.gov.au/theACMA/engage-blogs/engage-blogs/Research-snapshots/Aussie-teens-online
51. Smith, L. A., & Foxcroft, D. R. (2009). The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: Systematic review of prospective cohort studies. BMC Public Health, 9, 51.
52. Sparks, R. (1999). Youth awareness of tobacco sponsorship as a dimension of brand equity. Young Consumers: Insight and Ideas for Responsible Marketers, 1(3), 193–218.
53. Volberg, R. A., Gupta, R., Griffiths, M. D., Ólason, D. T., & Delfabbro, P. (2010). An international perspective on youth gambling prevalence studies. International Journal of Adolescent Medicine and Health, 22(1), 3–38.
54. We Are Social Singapore. (2014, January 8). Social, digital and mobile around the world. Slideshare. Retrieved from http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014
55. Yellow Pages. (2013). Yellow social media report. Melbourne: Sensis.