Aligning the competitive strategy with supply chain strategy through QFD

Journal of Advances in Management Research

Volumn 9, Issue 2, 2012, Pages 189-198

  Durga Prasad, K G ^a   Venkata Subbaiah, K ^b   Narayana Rao, K ^c  

^a Wellfare Institute of Science   (India)

^b ANDHRA UNIVERSITY   (India)

^c Department of Mechanical Engineering   (India)

Author keywords

Competitive strategy; Quality function deployment; Supply chain strategy; Utility analysis

Indexed keywords

EID: 84971326731     PISSN: 09727981     EISSN: 20493207     Source Type: Journal    
DOI: 10.1108/09727981211271931     Document Type: Article

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