Brand tone of voice: A linguistic analysis of brand positions1

Journal of Applied Linguistics

Volumn 2, Issue 1, 2005, Pages 1-44

  Delin, Judy ^a,b  

^a Enterprise IG   (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Branding; Cohesion; Commercial texts; Corporate language; Discourse technologies; Participant roles; Tenor

Indexed keywords

EID: 84964608292     PISSN: 14797887     EISSN: 17431743     Source Type: Journal    
DOI: 10.1558/japl.2005.2.1.1     Document Type: Article

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