An empirical analysis on consumer adoption of mobile phone and mobile content in Korea

International Journal of Mobile Communications

Volumn 8, Issue 6, 2010, Pages 667-688

  Park, Yuri ^a   Kim, Hyunnam ^b   Lee, Jongsu ^c  

^a Korea Information Society Development Institute (KISDI)   (South Korea)

^b SK Telecom   (South Korea)

^c Seoul National University   (South Korea)

Author keywords

consumer adoption; consumer preference; discrete choice model; empirical analysis; mobile communication; mobile content; mobile phone

Indexed keywords

EID: 84961559625     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2010.035483     Document Type: Article

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