Prediction of churn behaviour of bank customers using data mining tools

Indian Journal of Marketing

Volumn 42, Issue 9, 2012, Pages 25-30

  Prasad, U Devi ^a   Madhavi, S ^b  

^a GITAM UNIVERSITY   (India)

^b GUDLAVALLERU ENGINEERING COLLEGE   (India)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84961297790     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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