CGIP: MAnaging consumer-generated intellectual property

California Management Review

Volumn 57, Issue 4, 2015, Pages 43-62

  Berthon, Pierre ^a   Pitt, Leyland ^b,c   Kietzmann, Jan ^b   McCarthy, Ian P ^b  

^a BENTLEY UNIVERSITY   (United States)

^b SIMON FRASER UNIVERSITY   (Canada)

^c ROYAL INSTITUTE OF TECHNOLOGY   (Sweden)

Author keywords

Competitive advantage; Consumer behavior; Consumers; Innovation management new product management; Intellectual property; Product design

Indexed keywords

EID: 84948587821     PISSN: 00081256     EISSN: 21628564     Source Type: Journal    
DOI: 10.1525/cmr.2015.57.4.43     Document Type: Article

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