How the industry is marketing menthol cigarettes: The audience, the message and the medium

Tobacco Control

Volumn 24, Issue 6, 2015, Pages 594-600

  Richardson, Amanda ^a,b   Ganz, Ollie ^a   Pearson, Jennifer ^b,c   Celcis, Nathalie ^a   Vallone, Donna ^a,b   Villanti, Andrea C ^b,c  

^a Department of Research and Evaluation Legacy ^*  (United States)

^b JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH   (United States)

^c Schroeder Institute for Tobacco Research and Policy Studies at Legacy   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MENTHOL;

ADVERTISING; COMMERCIAL PHENOMENA; ECONOMICS; EPIDEMIOLOGY; HUMAN; MARKETING; PROCEDURES; SMOKING; STATISTICS AND NUMERICAL DATA; TOBACCO; TOBACCO INDUSTRY; UNITED STATES;

ADVERTISING AS TOPIC; COMMERCE; HUMANS; MARKETING; MENTHOL; SMOKING; TOBACCO INDUSTRY; TOBACCO PRODUCTS; UNITED STATES;

EID: 84944724612     PISSN: 09644563     EISSN: 14683318     Source Type: Journal    
DOI: 10.1136/tobaccocontrol-2014-051657     Document Type: Article

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