Target market selection based on market segment evaluation: A multiple attribute decision making approach

International Journal of Operational Research

Volumn 24, Issue 3, 2015, Pages 262-278

  Aghdaie, Mohammad Hasan ^a   Alimardani, Maryam ^b  

^a SHOMAL UNIVERSITY   (Iran)

^b UNIVERSITY OF TEHRAN   (Iran)

Author keywords

Ahp; Analytic hierarchy process; Madm; Market segment evaluation and selection; Market segmentation; Marketing; Multiple attribute decision making; Target market selection; Technique for order preference by similarity to ideal solution; Topsis

Indexed keywords

EID: 84944409576     PISSN: 17457645     EISSN: 17457653     Source Type: Journal    
DOI: 10.1504/IJOR.2015.072231     Document Type: Article

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