Toward an effective government-public relationship: Organization-public relationship based on a synthetic approach to public segmentation

Public Relations Review

Volumn 41, Issue 4, 2015, Pages 456-460

  Kim, Young ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

A synthetic approach to public segmentation; Government public relations; Government public relationship; Public trust in government; Relationship building research

Indexed keywords

EID: 84942373627     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2015.06.020     Document Type: Article

References (19)

1. Christensen T., Lægreid P. Trust in government: the relative importance of service satisfaction, political factors, and demography. Public Performance & Management Review 2005, 28(4):487-511.
2. Hong H. Government websites and social media's influence on government-public relationships. Public Relations Review 2013, 39(4):346-356. 10.1016/j.pubrev.2013.07.007.
3. Hong H., Park H., Lee Y., Park J. Public segmentation and government-public relationship building: a cluster analysis of publics in the United States and 19 European Countries. Journal of Public Relations Research 2012, 24(1):37-68. 10.1080/1062726X.2012.626135.
4. Horsley J.S., Liu B.F., Levenshus A.B. Comparisons of U. S. government communication practices: expanding the government communication decision wheel. Communication Theory 2010, 20(3):269-295. 10.1111/j.1468-2885.2010.01363.x.
5. Ki E.-J., Hon L.C. Reliability and validity of organization-public relationship measurement and linkages among relationship indicators in a membership organization. Journalism & Mass Communication Quarterly 2007, 84:419-438. 10.1177/107769900708400302.
6. Kim J.-N. Public segmentation using situational theory of problem solving: illustrating summation method and testing segmented public profiles. PRism 2011, 8(2):1-12.
7. Kim J.-N., Ni L. Two types of public relations problems and integrating formative and evaluative research: a review of research programs within the behavioral, strategic management paradigm. Journal of Public Relations Research 2013, 25(1):1-29. 10.1080/1062726X.2012.723276.
8. Kim J.-N., Ni L., Sha B.-L. Breaking down the stakeholder environment: explicating approaches to the segmentation of publics for public relations research. Journalism & Mass Communication Quarterly 2008, 85:751-768. 10.1177/107769900808500403.
9. Kim S.-E. The role of trust in the modern administrative state: an integrated model. Administration & Society 2005, 37:611-635.
10. Ledingham J.A. Explicating relationship management as a general theory of public relations. Journal of Public Relations Research 2003, 15(2):181-198. 10.1207/S1532754.
11. Ledingham J.A., Bruning S.D. Relationship management in public relations: dimensions of an organization-public relationship. Public Relations Review 1998, 24(1):55-65. 10.1016/S0363-8111(98)80020-9.
12. Lee H., Park H. Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research 2013, 25(2):188-206. 10.1080/1062726X.2013.739103.
13. Ni L., Kim J.-N. Classifying publics: communication behaviors and problem-solving characteristics in controversial issues. International Journal of Strategic Communication 2009, 3:217-241. 10.1080/15531180903221261.
14. Nicholls K., Picou J.S. The impact of Hurricane Katrina on trust in government. Social Science Quarterly 2013, 94(2):344-361. 10.1111/j.1540-6237.2012.00932. x.
15. Pew Research Center About the values survey data 2012, Pew Research Center, Retrieved from: http://www.people-press.org/2012/06/04/about-the-values-survey-data/.
16. Price G.N. Race, trust in government, and self-employment. The American Economist 2012, 57(2):171-187.
17. Wang X., Wart M.W. Bridging and bonding social capital: which is more prevalent?. European Journal of Social Security 2007, 9:129-154.
18. Waymer D. Democracy and government public relations "relationship" in public relations research. Public Relations Review 2013, 39:320-331. 10.1016/j.pubrev.2013.07.015.
19. Schario, T., Konisky, D. (2008). Public confidence in government: trust and responsiveness (Report 09-2008). Retrieved from: http://https://mospace.umsystem.edu/xmlui/bitstream/handle/10355/2545/PublicConfidenceGovernment.pdf%3Fsequence=1.