Increasing role of children in family purchase decisions

Indian Journal of Marketing

Volumn 41, Issue 6, 2011, Pages 29-35

  Tripathi, Prashant ^a   Sengupta, A ^b  

^a Radio Mantra   (India)

^b D D U GORAKHPUR UNIVERSITY   (India)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84942080740     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (36)

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