AUTOFLEX: marketing flexibility measurement scale for automobile companies

Journal of Strategic Marketing

Volumn 25, Issue 1, 2017, Pages 65-74

  Shalender, Kumar ^a   Singh, Nripendra ^a   Sushil, ^b  

^a JAYPEE INSTITUTE OF INFORMATION TECHNOLOGY   (India)

^b INDIAN INSTITUTE OF TECHNOLOGY DELHI   (India)

Author keywords

Automobile; competition; customer; flexibility; marketing flexibility

Indexed keywords

EID: 84941354554     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2015.1076882     Document Type: Article

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