Gone are the days of mass-media marketing plans and short term customer relationships: Tobacco industry direct mail and database marketing strategies

Tobacco Control

Volumn 25, Issue 4, 2016, Pages 430-436

  Jane Lewis, M ^a   Ling, Pamela M ^b  

^a RUTGERS SCHOOL OF PUBLIC HEALTH   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DIRECT-TO-CONSUMER ADVERTIZING; ECONOMICS; EPIDEMIOLOGY; FACTUAL DATABASE; HUMAN; MARKETING; MASS MEDIUM; POSTAL MAIL; PROCEDURES; SMOKING; TOBACCO; TOBACCO INDUSTRY; TRENDS;

DATABASES, FACTUAL; DIRECT-TO-CONSUMER ADVERTISING; HUMANS; MARKETING; MASS MEDIA; POSTAL SERVICE; SMOKING; TOBACCO INDUSTRY; TOBACCO PRODUCTS;

EID: 84940203058     PISSN: 09644563     EISSN: 14683318     Source Type: Journal    
DOI: 10.1136/tobaccocontrol-2015-052314     Document Type: Article

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