Branding the rodeo: A case study of tobacco sports sponsorship

American Journal of Public Health

Volumn 100, Issue 1, 2010, Pages 32-41

  Ling, Pamela M ^a   Haber, Lawrence A ^b   Wedl, Stefani ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; ATHLETE; ECONOMICS; FINANCIAL MANAGEMENT; HUMAN; LEGAL ASPECT; MALE; MARKETING; METHODOLOGY; PUBLIC RELATIONS; RURAL POPULATION; SMOKELESS TOBACCO; SOCIAL CLASS; SPORT; TOBACCO INDUSTRY; UNITED STATES;

ADOLESCENT; ADVERTISING AS TOPIC; ATHLETES; FINANCIAL SUPPORT; HUMANS; MALE; MARKETING; PUBLIC RELATIONS; RURAL POPULATION; SOCIAL CLASS; SPORTS; TOBACCO INDUSTRY; TOBACCO, SMOKELESS; UNITED STATES; YOUNG ADULT;

EID: 74049159123     PISSN: 00900036     EISSN: 15410048     Source Type: Journal    
DOI: 10.2105/AJPH.2008.144097     Document Type: Article

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