Information technology revolution and transition marketing strategies of political parties: Analysis through AHP

International Journal of Business Information Systems

Volumn 20, Issue 1, 2015, Pages 71-94

  Jain, Arpit ^a   Kumar, Anil ^a   Dash, Manoj Kumar ^a  

^a ABV INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT   (India)

Author keywords

AHP; Analytic hierarchy process; Campaign; Merchandising; Social media; Technology revolution; Transition

Indexed keywords

EID: 84938698487     PISSN: 17460972     EISSN: 17460980     Source Type: Journal    
DOI: 10.1504/IJBIS.2015.070903     Document Type: Article

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