Designing sound identity: Providing new communication tools for building brands "corporate sound"

ACM International Conference Proceeding Series

Volumn 2014-October, Issue October, 2014, Pages

  Carron, Maxime ^a   Talotte, Corinne ^a   Dubois, Françoise ^a   Misdariis, Nicolas ^b   Susini, Patrick ^b  

^a SNCF   (France)

^b Université Pierre et Marie Curie   (France)

Author keywords

Brand identity; Communication tool; Design process; Product sound design; Semantics

Indexed keywords

PRODUCT DESIGN; SEMANTICS;

BRAND IDENTITY; COMMUNICATION TOOLS; DESCRIPTORS; DESIGN PROCESS; DIFFERENT DOMAINS; METHODOLOGICAL FRAMEWORKS; SOUND DESIGNS;

AUDIO ACOUSTICS;

EID: 84937685596     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2636879.2636896     Document Type: Conference Paper

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