Is it a car or a truck?: Managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment

Industrial and Corporate Change

Volumn 24, Issue 3, 2015, Pages 697-719

  Engler, Daniel E ^a  

^a ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COGNITION; COMMERCIALIZATION; ECONOMIC THEORY; INCENTIVE; INNOVATION; MARKET DEVELOPMENT; RESEARCH; TECHNOLOGICAL DEVELOPMENT; THEORETICAL STUDY;

EID: 84930860566     PISSN: 09606491     EISSN: 14643650     Source Type: Journal    
DOI: 10.1093/icc/dtv013     Document Type: Article

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