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Zou, S., Taylor, C.R. and Osland, G.E. (1998), "The EXPERF Scale: a cross-national generalized export performance measure", Journal of International Marketing, Vol. 6 No. 3, pp. 37-58.
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(1998)
Journal of International Marketing
, vol.6
, Issue.3
, pp. 37-58
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Zou, S.1
Taylor, C.R.2
Osland, G.E.3
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