They do not buy it: exploring the extent to which entering first-year students view themselves as customers

Journal of Marketing for Higher Education

Volumn 25, Issue 1, 2015, Pages 5-28

  Saunders, Daniel B ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

exploratory factor analysis; free market logic; students as customers

Indexed keywords

EID: 84929953587     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841241.2014.969798     Document Type: Article

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