Global expansion strategy of Chinese herbal tea beverage

Advance Journal of Food Science and Technology

Volumn 7, Issue 9, 2015, Pages 739-745

  Liu, Yong ^a   Wang, Dazheng ^a   Zhang, Suzhen ^a   Zhao, Hongming ^a  

^a HUBEI POLYTECHNIC UNIVERSITY   (China)

Author keywords

Chinese herbal tea beverage; Chinese traditional tea industry; Consumer demand; Global expansion strategy

Indexed keywords

BIODIVERSITY; CLIMATE CHANGE; EXPANSION;

BEVERAGE INDUSTRY; BEVERAGE PRODUCTS; CONSUMER DEMANDS; GLOBAL EXPANSION; GLOBAL VALUE CHAIN; PERSONALIZATIONS; PRECISION FARMING;

BEVERAGES;

EID: 84928949714     PISSN: 20424868     EISSN: 20424876     Source Type: Journal    
DOI: 10.19026/ajfst.7.1731     Document Type: Article

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