Social media and human need satisfaction: Implications for social media marketing

Business Horizons

Volumn 58, Issue 3, 2015, Pages 335-345

  Zhu, Yu Qian ^a   Chen, Houn Gee ^b  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Need satisfaction; Social media; Social media marketing; Social media typology

Indexed keywords

EID: 84928824231     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2015.01.006     Document Type: Article

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