Evaluation of TV commercials using neurophysiological responses

Journal of Physiological Anthropology

Volumn 34, Issue 1, 2015, Pages

  Yang, Taeyang ^a   Lee, Do Young ^a   Kwak, Youngshin ^a   Choi, Jinsook ^a   Kim, Chajoong ^a   Kim, Sung Phil ^a  

^a Ulsan National Institute of Science and Technology   (South Korea)

Author keywords

Advertising; Electroencephalography (EEG); Neurophysiological indices; TV commercials

Indexed keywords

ADULT; ADVERTISING; BRAIN; ELECTROENCEPHALOGRAPHY; EMOTION; FEMALE; HAPPINESS; HUMAN; MALE; PHYSIOLOGY; PROCEDURES; SIGNAL PROCESSING; TELEVISION; YOUNG ADULT;

ADULT; ADVERTISING AS TOPIC; BRAIN; ELECTROENCEPHALOGRAPHY; EMOTIONS; FEMALE; HAPPINESS; HUMANS; MALE; SIGNAL PROCESSING, COMPUTER-ASSISTED; TELEVISION; YOUNG ADULT;

EID: 84928815107     PISSN: 18806791     EISSN: 18806805     Source Type: Journal    
DOI: 10.1186/s40101-015-0056-4     Document Type: Article

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