Application of EEG to TV Commercial Evaluation

Communications in Computer and Information Science

Volumn 404 CCIS, Issue , 2014, Pages 277-282

  Bertin, Mathieu ^a   Tokumi, Rie ^a   Yasumatsu, Ken ^a   Kobayashi, Makoto ^b   Inoue, Akihiro ^c  

^a Synergy Marketing   (Japan)

^b The Asahi Shimbun Company   (Japan)

^c KEIO UNIVERSITY   (Japan)

Author keywords

Consumer neuroscience; Consumer research; EEG; Neuromarketing; TV advertising

Indexed keywords

BIOINFORMATICS; ELECTROENCEPHALOGRAPHY; ELECTROPHYSIOLOGY;

ASAHI SHIMBUN; BRAIN ACTIVITY; CONSUMER NEUROSCIENCE; CONSUMER RESEARCH; NEUROMARKETING; POSITIVE CORRELATIONS; PREFRONTAL CORTEX; TV COMMERCIAL;

NEUROPHYSIOLOGY;

EID: 84904741807     PISSN: 18650929     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-54121-6_24     Document Type: Conference Paper

References (7)

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