IT-enabled product innovation: Customer motivation for participating in virtual idea communities

International Journal of Product Development

Volumn 20, Issue 2, 2015, Pages 126-141

  Bretschneider, Ulrich ^a   Leimeister, Jan Marco ^a,b   Mathiassen, Lars ^c  

^a UNIVERSITY OF KASSEL   (Germany)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

^c GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Crowdsourcing; Customer involvement; Idea management system; Ideation; Motivation; New product development; Open innovation; Virtual idea community

Indexed keywords

CROWDSOURCING; MOTIVATION; PRODUCT DEVELOPMENT;

CUSTOMER INVOLVEMENT; IDEA MANAGEMENT SYSTEMS; IDEATION; NEW PRODUCT DEVELOPMENT; OPEN INNOVATION; VIRTUAL IDEA COMMUNITY;

SALES;

EID: 84928802317     PISSN: 14779056     EISSN: 17418178     Source Type: Journal    
DOI: 10.1504/IJPD.2015.068966     Document Type: Article

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