Revenue management in the context of movie theaters: Is it fair

Journal of Revenue and Pricing Management

Volumn 14, Issue 2, 2015, Pages 72-83

  Choi, Choongbeom ^a   Jeong, Miyoung ^b   Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

movie theater; perceived fairness; pricing; revenue management

Indexed keywords

EID: 84928153725     PISSN: 14766930     EISSN: 1477657X     Source Type: Journal    
DOI: 10.1057/rpm.2014.30     Document Type: Article

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