Exposure Measures and Content Analysis in Media Effects Studies

The Oxford Handbook of American Public Opinion and the Media

Volumn , Issue , 2011, Pages

  Jerit, Jennifer ^a   Barabas, Jason ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Analytical challenges; Causal effects; Content analysis; Media content; Media exposure; Media messages; Media use measures; Public opinion data

Indexed keywords

EID: 84924228288     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/oxfordhb/9780199545636.003.0009     Document Type: Chapter

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