The relationship between post formats and digital engagement: A study of the Facebook pages of Mexican universities;Relación entre los formatos de publicación y el engagement digital: Estudio de las páginas de Facebook de las universidades Mexicanas

RUSC Universities and Knowledge Society Journal

Volumn 12, Issue 1, 2015, Pages 50-63

  Valerio, Gabriel ^a   Herrera Murillo, Dagoberto José ^b   Villanueva Puente, Fernando ^c   Herrera Murillo, Natalia ^b   Rodríguez Martínez, María del Carmen ^d  

^a ITESM Campus Monterrey   (Mexico)

^b Cámara de Tecnologías de Información y Comunicación de Costa Rica   (Costa Rica)

^c SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

^d UNIVERSITY OF MÁLAGA   (Spain)

Author keywords

Digital engagement; Facebook pages; Post formats; Universities

Indexed keywords

EID: 84921764694     PISSN: None     EISSN: 1698580X     Source Type: Journal    
DOI: 10.7238/rusc.v12i1.1887     Document Type: Article

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