Consumers’ mental model of food safety for fresh vegetables in Nairobi a field experiment using the Zaltman Metaphor Elicitation Technique

British Food Journal

Volumn 117, Issue 1, 2015, Pages 22-36

  Lagerkvist, Carl Johan ^a   Okello, Julius J ^b   Karanja, Nancy ^b  

^a SWEDISH UNIVERSITY OF AGRICULTURAL SCIENCES   (Sweden)

^b UNIVERSITY OF NAIROBI   (Kenya)

Author keywords

Africa; Consumer research; Food safety; Health; Mental model; ZMET Paper type Research paper

Indexed keywords

EID: 84920997597     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-09-2013-0280     Document Type: Article

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