Strategies for environmental and traditional quality efforts during new product development: Balancing complementarity and conflict

Quality Management Journal

Volumn 21, Issue 4, 2014, Pages 23-35

  Özkan Seely, Gülru F ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Complementarity; Conflict; Environmental quality; New product development

Indexed keywords

EID: 84920988764     PISSN: 10686967     EISSN: None     Source Type: Journal    
DOI: 10.1080/10686967.2014.11918407     Document Type: Article

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