The gap between the vision for marketing and reality

MIT Sloan Management Review

Volumn 54, Issue 1, 2012, Pages 13-14

  Kotler, Philip ^a   Calder, Bobby J ^a   Malthouse, Edward C ^b   Korsten, Peter J ^c  

^a NORTHWESTERN UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

^c IBM s Institute for Business Value   (United States)

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EID: 84869180596     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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