Reasoned action theory: Persuasion as belief-based behavior change

The SAGE Handbook of Persuasion: Developments in Theory and Practice

Volumn , Issue , 2012, Pages 120-136

  Yzer, Marco ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

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EID: 84914116172     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781452218410.n8     Document Type: Chapter

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