Low message sensation health promotion videos are better remembered and activate areas of the brain associated with memory encoding

PLoS ONE

Volumn 9, Issue 11, 2014, Pages

  Seelig, David ^a   Wang, An Li ^a   Jaganathan, Kanchana ^b   Loughead, James W ^b   Blady, Shira J ^b   Childress, Anna Rosze ^b   Romer, Daniel ^a   Langleben, Daniel D ^a,b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTENTION; ATTITUDE TO HEALTH; BRAIN REGION; CONDOM USE; FEMALE; FUNCTIONAL MAGNETIC RESONANCE IMAGING; HEALTH PROMOTION; HUMAN; INFERIOR FRONTAL GYRUS; MALE; MEMORY; MIDDLE TEMPORAL GYRUS; NORMAL HUMAN; OCCIPITAL CORTEX; PREFRONTAL CORTEX; SENSATION; SEX DIFFERENCE; SUPERIOR TEMPORAL GYRUS; VIDEORECORDING; VISUAL MEMORY; VISUAL STIMULATION; CONDOM; NUCLEAR MAGNETIC RESONANCE IMAGING; PROCEDURES; PSYCHOLOGY; SAFE SEX; TELEVISION; UTILIZATION; YOUNG ADULT;

ADULT; ADVERTISING AS TOPIC; CONDOMS; FEMALE; HEALTH PROMOTION; HUMANS; MAGNETIC RESONANCE IMAGING; MALE; MEMORY; SAFE SEX; SENSATION; TELEVISION; YOUNG ADULT;

EID: 84913580201     PISSN: None     EISSN: 19326203     Source Type: Journal    
DOI: 10.1371/journal.pone.0113256     Document Type: Article

References (68)

1. Emery SL, Szczypka G, Powell LM, Chaloupka FJ (2007) Public health obesity-related TV advertising: lessons learned from tobacco. Am J Prev Med 33: S257-263
2. Biener L, McCallum-Keeler G, Nyman AL (2000) Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics. Tob Control 9: 401-407
3. Zimmerman RS, Palmgreen PM, Noar SM, Lustria ML, Lu HY, et al. (2007)Effects of a televised two-city safer sex mass media campaign targeting high-sensation-seeking and impulsive-decision-making young adults. Health Educ Behav 34: 810-826.
4. Harrington N, Lane DR, Donohew L, Zimmerman RS, Norling GR, et al. Persuasive strategies for effective anti-drug messages. Communication Monographs 70: 16-38.
5. Palmgreen P, Donohew L, Lorch E, Rogus M, Helm D, et al. (1991) Sensation seeking, message sensation value, and drug use as mediators of PSA effectiveness. Health Communication 3: 217-227.
6. Petty R, Cacioppo J (1986) Communication and persuasion: Central and peripheral routes to attitude change New York: Springer Verlag. 262 p.
7. Stephenson M, Southwell B (2006) Sensation Seeking, the activation model, and mass media health campaigns: Current findings and future directions for cancer communication. Journal of Communication 56: S38-S56.
8. D'Silva MU, Palmgreen P (2007) Individual differences and context: factors mediating recall of anti-drug public service announcements. Health Commun 21: 65-71.
9. Helme DW, Donohew RL, Baier M, Zittleman L (2007) A classroom administered simulation of a television campaign on adolescent smoking: testing an activation model of information exposure. J Health Commun 12: 399-415.
10. Van Stee SK, Noar SM, Allard S, Zimmerman R, Palmgreen P, et al. (2012) Reactions to safer-sex public service announcement message features: attention, perceptions of realism, and cognitive responses. Qualitative health research 22:1568-1579.
11. Festinger L, Maccoby N (1964) On Resistance to Persuasive Communications.Journal of abnormal psychology 68: 359-366.
12. Lang A (2006) Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages. Journal of Communication 56: S57-S80.
13. Bolls PD, Muehling DD, Yoon K. (2003) The effects of television commercial pacing on viewers' attention and memory. Journal of Marketing Communications 9:17-28.
14. Indovina I, Macaluso E (2007) Dissociation of stimulus relevance and saliency factors during shifts of visuospatial attention. Cereb Cortex 17: 1701-1711.
15. Kang Y, Cappella JN, Fishbein M (2006) The attentional mechanism of message sensation value: Interaction between message sensation value and argument quality on message effectiveness. Communication Monographs 73: 351-378.
16. Romer D (1979) Distraction, couterarguing and the internalization of attitude change. European Journal of Social Psychology 9: 1-17.
17. Langleben DD, Loughead JW, Ruparel K, Hakun JG, Busch-Winokur S, et al. Reduced prefrontal and temporal processing and recall of high "sensation value" ads. NeuroImage 46: 219-225.
18. Hannula DE, Ranganath C (2008) Medial temporal lobe activity predicts successful relational memory binding. J Neurosci 28: 116-124.
19. Buschman TJ, Miller EK (2007) Top-down versus bottom-up control of attention in the prefrontal and posterior parietal cortices. Science 315: 1860-1862.
20. D'Esposito M (2007) From cognitive to neural models of working memory. Philos Trans R Soc Lond B Biol Sci 362: 761-772.
21. Knudsen EI (2007) Fundamental components of attention. Annu Rev Neurosci 30:57-78.
22. Murray LJ, Ranganath C (2007) The dorsolateral prefrontal cortex contributes to successful relational memory encoding. J Neurosci 27: 5515-5522.
23. Johnson JA, Zatorre RJ (2006) Neural substrates for dividing and focusing attention between simultaneous auditory and visual events. Neuroimage 31:1673-1681.
24. Indovina I, Macaluso E (2004) Occipital-parietal interactions during shifts of exogenous visuospatial attention: trial-dependent changes of effective connectivity. Magn Reson Imaging 22: 1477-1486.
25. McGuire WJ (1989) Theoretical foundations of campaigns. In: Rice RE, CK A, editors. Public communication campaigns. 2 ed. Newbury Park, CA: Sage Publications. 43-65.
26. Guhn A, Dresler T, Hahn T, Muhlberger A, Strohle A, et al. (2012) Medial prefrontal cortex activity during the extinction of conditioned fear: an investigation using functional near-infrared spectroscopy. Neuropsychobiology 65:173-182.
27. Plaud JJ (2003) Pavlov and the foundation of behavior therapy. Span J Psychol 6:147-154.
28. Wolpe J (1963) Quantitative relationships in the systematic desensitization of phobias. The American journal of psychiatry 119: 1062-1068.
29. Milad MR, Rauch SL, Pitman RK, Quirk GJ (2006) Fear extinction in rats: implications for human brain imaging and anxiety disorders. Biol Psychol 73:61-71.
30. First M, editor (2002) Diagnostic and statistical manual of mental disorders, 4th Edition, Text Revision. Washington, DC: American Psychiatric Association.
31. Morgan SE (2003) Associations between message features and subjective evaluations of the sensation value of antidrug public service announcements. Journal of Communication 53: 512-526.
32. Strasser AA, Cappella JN, Jepson C, Fishbein M, Tang KZ, et al. (2009) Experimental evaluation of antitobacco PSAs: effects of message content and format on physiological and behavioral outcomes. Nicotine Tob Res 11: 293-302.
33. Zuckerman M (1979) Sensation seeking: Beyond the optimal level of arousal. Hillsdale, NJ: Lawrence Erlbaum. 449 p.
34. Everett M, Palmgreen P (1995) Influences of sensation seeking, message sensation value, and program context on effectiveness of anticocaine public service announcements. Health Communication 7: 225-248.
35. Wang AL, Ruparel K, Loughead JW, Strasser AA, Blady SJ, et al. (2013) Content matters: neuroimaging investigation of brain and behavioral impact of televised anti-tobacco public service announcements. The Journal of neuroscience: the official journal of the Society for Neuroscience 33: 7420-7427.
36. Fishbein M, Hall-Jamieson K, Zimmer E, von Haeften I, Nabi R (2002) Avoiding the boomerang: Testing the relative effectiveness of antidrug public service announcements before a national campaign. American Journal of Public Health 92: 238-245.
37. Rossiter JR, Silberstein RB (2001) Brain-imaging detection of visual scene encoding in long-term memory for TV commercials. Journal of Advertising Research 41: Mar-Apr 2001.
38. Dale AM (1999) Optimal experimental design for event-related fMRI. Hum Brain Mapp 8: 109-114.
39. Sacco WP, Levine B, Reed DL, Thompson K (1991) Attitudes about condom use as an AIDS-relevant behavior: Their factor structure and relation to condom use. Psychological Assessment 3: 265-272.
40. Snodgrass JG, Corwin J (1988) Pragmatics of measuring recognition memory: applications to dementia and amnesia. Journal of experimental psychology General 117: 34-50.
41. Lancaster JL, Woldorff MG, Parsons LM, Liotti M, Freitas CS, et al. (2000) Automated Talairach atlas labels for functional brain mapping. Hum Brain Mapp 10: 120-131.
42. Jenkinson M, Bannister P, Brady M, Smith S (2002) Improved optimization for the robust and accurate linear registration and motion correction of brain images. Neuroimage 17: 825-841.
43. Jenkinson M, Smith S (2001) A global optimisation method for robust affine registration of brain images. Med Image Anal 5: 143-156.
44. Smith SM (2002) Fast robust automated brain extraction. Hum Brain Mapp 17:143-155.
45. Talairach J, Tournoux P. (1988) Co-planar stereotaxic atlas of the human brain. 3-dimensional proportional system: an approach to cerebral imaging. New York:Thieme Medical Publishers.
46. Woolrich MW, Ripley BD, Brady M, Smith SM (2001) Temporal autocorrelation in univariate linear modeling of FMRI data. NeuroImage 14: 1370-1386.
47. Erlich JC, Bush DE, Ledoux JE (2012) The role of the lateral amygdala in the retrieval and maintenance of fear-memories formed by repeated probabilistic reinforcement. Front Behav Neurosci 6: 16.
48. Hartley CA, Fischl B, Phelps EA (2011) Brain structure correlates of individual differences in the acquisition and inhibition of conditioned fear. Cereb Cortex 21:1954-1962.
49. Chattopadhyay A, Laborie J-L (2005) Managing Brand Experience: The Market Contact Audit (TM). Journal of Advertising Research 45: 9-16.
50. Russell CA, Belch M (2005) A Managerial Investigation into the Product Placement Industry. Journal of Advertising Research 45: 73-92.
51. Thrasher JF, Rousu MC, Anaya-Ocampo R, Reynales-Shigematsu LM, Arillo-Santillan E, et al. (2007) Estimating the impact of different cigarette package warning label policies: the auction method. Addictive behaviors 32: 2916-2925.
52. Chua HF, Ho SS, Jasinska AJ, Polk TA, Welsh RC, et al. (2011) Self-related neural response to tailored smoking-cessation messages predicts quitting. Nature neuroscience 14: 426-427.
53. Chua HF, Liberzon I, Welsh RC, Strecher VJ (2009) Neural correlates of message tailoring and self-relatedness in smoking cessation programming. Biol Psychiatry 65: 165-168.
54. Miettunen J, Lauronen E, Kantojarvi L, Veijola J, Joukamaa M (2008) Inter-correlations between Cloninger's temperament dimensions- a meta-analysis. Psychiatry Res 160: 106-114.
55. Akyurek EG, Vallines I, Lin EJ, Schubo A (2010) Distraction and target selection in the brain: an fMRI study. Neuropsychologia 48: 3335-3342.
56. Lang A, Bradley SD, Park B, Shin M, Chung Y (2006) Parsing the Resource Pic: Using STRTs to measure attention to mediated messages. Media Psychology 8: 369-394.
57. Schlosser RG, Koch K, Wagner G, Nenadic I, Roebel M, et al. (2008) Inefficient executive cognitive control in schizophrenia is preceded by altered functional activation during information encoding: an fMRI study. Neuropsychologia 46: 336-347.
58. Longe O, Senior C, Rippon G (2009) The lateral and ventromedial prefrontal cortex work as a dynamic integrated system: evidence from FMRI connectivity analysis. Journal of cognitive neuroscience 21: 141-154.
59. Mayberg HS (1997) Limbic-cortical dysregulation: a proposed model of depression. The Journal of neuropsychiatry and clinical neurosciences 9: 471-481.
60. Lang A (2000) The limited capacity model of mediated message processing. Journal of Communication 50: 46-70.
61. McGuire WJ (1966) Attitudes and opinions. Annual review of psychology 17: 475-514.
62. Noar SM, Palmgreen P, Chabot M, Dobransky N, Zimmerman RS (2009) A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress? J Health Commun 14: 15-42.
63. Reitman D, St Lawrence JS, Jefferson KW, Alleyne E, Brasfield TL, et al. (1996) Predictors of African American adolescents' condom use and HIV risk behavior. AIDS Educ Prev 8: 499-515.
64. St Lawrence JS, Eldridge GD, Reitman D, Little CE, Shelby MC, et al. (1998) Factors influencing condom use among African American women: implications for risk reduction interventions. American journal of community psychology 26:7-28.
65. Johnson WD, Diaz RM, Flanders WD, Goodman M, Hill AN, et al. (2008) Behavioral interventions to reduce risk for sexual transmission of HIV among men who have sex with men. Cochrane database of systematic reviews:CD001230.
66. Protogerou C, Johnson BT (2014) Factors Underlying the Success of Behavioral HIV-Prevention Interventions for Adolescents: A Meta-Review. AIDS Behav 18:1847-1863.
67. Thurston IB, Dietrich J, Bogart LM, Otwombe KN, Sikkema KJ, et al. (2014) Correlates of sexual risk among sexual minority and heterosexual South African youths. American journal of public health 104: 1265-1269.
68. Widman L, Noar SM, Choukas-Bradley S, Francis DB (2014) Adolescent sexual health communication and condom use: A meta-analysis. Health psychology : official journal of the Division of Health Psychology, American Psychological Association 33: 1113-1124.