Social media for social change: A Transformative consumer research perspective

Transformative Consumer Research: For Personal and Collective Well-Being

Volumn , Issue , 2012, Pages 205-224

  Kozinets, Robert V ^a   Belz, Frank Martin ^b   McDonagh, Pierre ^c  

^a YORK UNIVERSITY   (Canada)

^b TECHNICAL UNIVERSITY OF MUNICH   (Germany)

^c DUBLIN CITY UNIVERSITY   (Ireland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84910595081     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203813256     Document Type: Chapter

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