A process model of consumer cultivation: The role of television is a function of the type of judgment

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Volumn , Issue , 2003, Pages 177-192

  Shrum, L J ^a   Burroughs, James E ^b   Rindfleisch, Aric ^c  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84909046029     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609366     Document Type: Chapter

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