메뉴 건너뛰기




Volumn , Issue , 2003, Pages 303-328

Advertising history of televisual media

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84908901779     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607829     Document Type: Chapter
Times cited : (2)

References (106)
  • 2
    • 20044365151 scopus 로고
    • Children's television advertising: History of the issue
    • In E.L. Palmer & A. Dorr (Eds.), New York: Academic Press
    • Adler, R.P. (1980). Children's television advertising: History of the issue. In E.L. Palmer & A. Dorr (Eds.), Children and the faces of television (vol 1, pp. 237-249). New York: Academic Press.
    • (1980) Children and the faces of television , vol.1 , pp. 237-249
    • Adler, R.P.1
  • 6
    • 0024263871 scopus 로고
    • Ten- to sixteen-year-olds' perceptions of advertisements for alcoholic drinks
    • Aitken, P.P., Leathar, D.S., & Scott, A.C. (1988). Ten- to sixteen-year-olds' perceptions of advertisements for alcoholic drinks. Alcohol & Alcoholism, 23, 491-500.
    • (1988) Alcohol & Alcoholism , vol.23 , pp. 491-500
    • Aitken, P.P.1    Leathar, D.S.2    Scott, A.C.3
  • 7
    • 84909283220 scopus 로고
    • June 2002
    • American Academy of Pediatrics, Committee on Communications. (1995). Children, adolescents and advertising (RD9504). Retrieved June 2002 from http://www.aap.org/policy/00656.html.
    • (1995) Children, adolescents and advertising (RD9504)
  • 8
    • 0346994180 scopus 로고    scopus 로고
    • Targeting children online: Internet advertising ethics issues
    • Austin, M.J., & Reed, M.L. (1999). Targeting children online: Internet advertising ethics issues. The Journal of Consumer Marketing, 16, 560-602.
    • (1999) The Journal of Consumer Marketing , vol.16 , pp. 560-602
    • Austin, M.J.1    Reed, M.L.2
  • 11
    • 0344979601 scopus 로고
    • Modeling the impact of television food advertising on children's diets
    • Bolton, R.N. (1983). Modeling the impact of television food advertising on children's diets. Current Issues and Research in Advertising, 6(1), 175-199.
    • (1983) Current Issues and Research in Advertising , vol.6 , Issue.1 , pp. 175-199
    • Bolton, R.N.1
  • 12
    • 0002580804 scopus 로고    scopus 로고
    • Gender stereotypes in advertising on children's television in the 1990s: A cross national analysis
    • Browne, B.A. (1998). Gender stereotypes in advertising on children's television in the 1990s: A cross national analysis. Journal of Advertising, 27, 83-96.
    • (1998) Journal of Advertising , vol.27 , pp. 83-96
    • Browne, B.A.1
  • 13
    • 0000640088 scopus 로고    scopus 로고
    • Children's use of cognitive defenses against television advertising: A cognitive response approach
    • Brucks, M., Armstrong, G.M., & Goldberg, M.E. (1998). Children's use of cognitive defenses against television advertising: A cognitive response approach. The Journal of Consumer Research, 14, 471-482.
    • (1998) The Journal of Consumer Research , vol.14 , pp. 471-482
    • Brucks, M.1    Armstrong, G.M.2    Goldberg, M.E.3
  • 16
    • 84938050203 scopus 로고
    • Television and interpersonal influences on adolescent consumer learning
    • Churchill, G.A., & Moschis, G.P. (1979). Television and interpersonal influences on adolescent consumer learning. Journal of Consumer Research, 6, 23-35.
    • (1979) Journal of Consumer Research , vol.6 , pp. 23-35
    • Churchill, G.A.1    Moschis, G.P.2
  • 19
    • 61249624042 scopus 로고
    • Who's afraid of the big bad box? Children and advertising in four countries
    • Collins, J., Tonnessen, E.S., Barry, A.M., & Yeates, H. (1992). Who's afraid of the big bad box? Children and advertising in four countries. Educational Media International, 29(4), 254-260.
    • (1992) Educational Media International , vol.29 , Issue.4 , pp. 254-260
    • Collins, J.1    Tonnessen, E.S.2    Barry, A.M.3    Yeates, H.4
  • 22
    • 0001663393 scopus 로고
    • TV ads on Saturday morning children's programming: What's new?
    • Cotugna, N. (1988). TV ads on Saturday morning children's programming: What's new? Journal of Nutrition Education, 20, 125-127.
    • (1988) Journal of Nutrition Education , vol.20 , pp. 125-127
    • Cotugna, N.1
  • 23
    • 84909221405 scopus 로고    scopus 로고
    • CyberSavvy December 2002
    • CyberSavvy (2002). Direct Marketing Association. Retrieved December 2002 from http://www.cybersavvy.org/cybersavvy/children/index.html.
    • (2002) Direct Marketing Association
  • 27
    • 0000604519 scopus 로고
    • Private materialism, personal selffulfillment, family life, and public interest: The nature, effects, and causes of recent changes in the values of American youth
    • Easterlin, R., & Crimmins, E. (1991). Private materialism, personal selffulfillment, family life, and public interest: The nature, effects, and causes of recent changes in the values of American youth. Public Opinion Quarterly, 55, 499-533.
    • (1991) Public Opinion Quarterly , vol.55 , pp. 499-533
    • Easterlin, R.1    Crimmins, E.2
  • 28
    • 37349006223 scopus 로고
    • Children's television programs: Report and policy statement
    • Federal Communications Commission (FCC). (1974). Children's television programs: Report and policy statement. Federal Register, 39(215), 396-409.
    • (1974) Federal Register , vol.39 , Issue.215 , pp. 396-409
  • 29
    • 0042805591 scopus 로고    scopus 로고
    • In the matter of policies and rules concerning children's television programming: Report and order
    • Federal Communications Commission (1996). In the matter of policies and rules concerning children's television programming: Report and order. Federal Communications Commission Record, 11, 10660-10778.
    • (1996) Federal Communications Commission Record , vol.11 , pp. 10660-10778
  • 30
    • 33745101890 scopus 로고
    • Children's advertising: Proposed trade regulation rulemaking and public hearing
    • Federal Trade Commission (FTC). (1978a). Children's advertising: Proposed trade regulation rulemaking and public hearing. Federal Register, 43(82), 17967-17972.
    • (1978) Federal Register , vol.43 , Issue.82 , pp. 17967-17972
  • 31
    • 0002031273 scopus 로고
    • Washington, DC: U.S. Government Printing Office.
    • Federal Trade Commission (FTC). (1978b). Staff report on television advertising to children. Washington, DC: U.S. Government Printing Office.
    • (1978) Staff report on television advertising to children
  • 33
    • 0003707598 scopus 로고
    • June 2002, May
    • Federal Trade Commission (FTC). (1994, May). Enforcement policy statement on food advertising. Retrieved June 2002 from http://www.ftc.gov/bcp/policystmt/ad-food.htm.
    • (1994) Enforcement policy statement on food advertising
  • 34
    • 84909108672 scopus 로고
    • TV messages for snack and breakfast foods: Do they influence children's preferences?
    • Goldberg, M.E., Gorn, G.J., & Gibson, W. (1978). TV messages for snack and breakfast foods: Do they influence children's preferences? Journal of Consumer Research, 5, 73-81.
    • (1978) Journal of Consumer Research , vol.5 , pp. 73-81
    • Goldberg, M.E.1    Gorn, G.J.2    Gibson, W.3
  • 35
    • 84885530356 scopus 로고
    • The impact of television advertising on children from low income families
    • Gorn, G.J., & Goldberg, M.E. (1977). The impact of television advertising on children from low income families. Journal of Consumer Research, 4, 86-88.
    • (1977) Journal of Consumer Research , vol.4 , pp. 86-88
    • Gorn, G.J.1    Goldberg, M.E.2
  • 36
    • 0028286885 scopus 로고
    • Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren
    • Grube, J.W., & Wallack, L. (1994). Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren. American journal of Public Health, 84, 254-259.
    • (1994) American journal of Public Health , vol.84 , pp. 254-259
    • Grube, J.W.1    Wallack, L.2
  • 38
    • 0018447556 scopus 로고
    • Infant visual and vocal responses to television
    • Hollenbeck, A.R., & Slaby, R.G. (1979). Infant visual and vocal responses to television. Child Development, 50, 41-45.
    • (1979) Child Development , vol.50 , pp. 41-45
    • Hollenbeck, A.R.1    Slaby, R.G.2
  • 39
    • 0001851909 scopus 로고    scopus 로고
    • Television food advertising: Targeting children in a toxic environment
    • In D.G.Singer & J.L.Singer (Eds.)London: Sage.
    • Horgen, K.B., Choate, M., & Brownell, K.D. (2001). Television food advertising: Targeting children in a toxic environment. In D.G.Singer & J.L.Singer (Eds.), Handbook of children and the media (pp. 447-461). London: Sage.
    • (2001) Handbook of children and the media , pp. 447-461
    • Horgen, K.B.1    Choate, M.2    Brownell, K.D.3
  • 42
    • 0033237532 scopus 로고    scopus 로고
    • Consumer socialization of children: A retrospective look at twenty-five years of research
    • John, D.R. (1999). Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research, 26, 183-213.
    • (1999) Journal of Consumer Research , vol.26 , pp. 183-213
    • John, D.R.1
  • 44
    • 0028034503 scopus 로고
    • Food advertisement during children's Saturday morning television programming: Are they consistent with dietary recommendations?
    • November
    • Kotz, K., & Story, M. (1994, November). Food advertisement during children's Saturday morning television programming: Are they consistent with dietary recommendations? Journal of the American Dietetic Association, pp. 1296-1300.
    • (1994) Journal of the American Dietetic Association , pp. 1296-1300
    • Kotz, K.1    Story, M.2
  • 45
    • 84965662920 scopus 로고
    • Children and host-selling television commercials
    • Kunkel, D. (1988). Children and host-selling television commercials. Communication Research, 15, 71-92.
    • (1988) Communication Research , vol.15 , pp. 71-92
    • Kunkel, D.1
  • 46
    • 0004717807 scopus 로고    scopus 로고
    • Children and television advertising
    • In D.G.Singer & J.L.Singer (Eds.)London: Sage.
    • Kunkel, D. (2001). Children and television advertising. In D.G.Singer & J.L.Singer (Eds.), Handbook of children and the media (pp. 375-393). London: Sage.
    • (2001) Handbook of children and the media , pp. 375-393
    • Kunkel, D.1
  • 47
    • 84963253650 scopus 로고
    • Assessing compliance with industry selfregulation of television advertising to children
    • Kunkel, D., & Gantz, W. (1993). Assessing compliance with industry selfregulation of television advertising to children. Journal of Applied Communication Research, 21, 148-162.
    • (1993) Journal of Applied Communication Research , vol.21 , pp. 148-162
    • Kunkel, D.1    Gantz, W.2
  • 48
    • 84979434567 scopus 로고
    • Young minds and marketplace values: Issues in children's television advertising
    • Kunkel, D., & Roberts, D. (1991). Young minds and marketplace values: Issues in children's television advertising. Journal of Social Issues, 47, 57-72.
    • (1991) Journal of Social Issues , vol.47 , pp. 57-72
    • Kunkel, D.1    Roberts, D.2
  • 50
    • 0042304523 scopus 로고    scopus 로고
    • Children and media policy
    • In D.G.Singer & J.L.Singer (Eds.)London: Sage.
    • Kunkel, D., & Wilcox, B. (2001). Children and media policy. In D.G.Singer & J.L.Singer (Eds.), Handbook of children and the media (pp. 589-604). London: Sage.
    • (2001) Handbook of children and the media , pp. 589-604
    • Kunkel, D.1    Wilcox, B.2
  • 51
    • 0035675910 scopus 로고    scopus 로고
    • Actual nutrition information of products advertised to children and adults on Saturday
    • Kuribayashi, A., Roberts, M.C., & Johnson, R.J. (2001). Actual nutrition information of products advertised to children and adults on Saturday. Children's Health Care, 30, 309-322.
    • (2001) Children's Health Care , vol.30 , pp. 309-322
    • Kuribayashi, A.1    Roberts, M.C.2    Johnson, R.J.3
  • 53
    • 84937183767 scopus 로고    scopus 로고
    • Depicting women as sex objects in television advertising: Effects on body dissatisfaction
    • Lavine, H., Sweeney, D., & Wagner, S.H. (1999). Depicting women as sex objects in television advertising: Effects on body dissatisfaction. Personality and Social Psychology Bulletin, 25, 1049-1058.
    • (1999) Personality and Social Psychology Bulletin , vol.25 , pp. 1049-1058
    • Lavine, H.1    Sweeney, D.2    Wagner, S.H.3
  • 55
    • 84985097752 scopus 로고
    • Effects of television commercial disclaimers on the product expectations of children
    • Liebert, D.E., Sprafkin, J.N., Liebert, R.M., & Rubinstein, E.A. (1977). Effects of television commercial disclaimers on the product expectations of children. Journal of Communication, 27, 118-124.
    • (1977) Journal of Communication , vol.27 , pp. 118-124
    • Liebert, D.E.1    Sprafkin, J.N.2    Liebert, R.M.3    Rubinstein, E.A.4
  • 56
    • 84949700947 scopus 로고
    • Sex role stereotyping in children's advertising: Current and past trends
    • Macklin, M.C., & Kolbe, R.H. (1984). Sex role stereotyping in children's advertising: Current and past trends. Journal of Advertising, 13, 34-42.
    • (1984) Journal of Advertising , vol.13 , pp. 34-42
    • Macklin, M.C.1    Kolbe, R.H.2
  • 57
    • 12144273302 scopus 로고
    • Suspension of the NAB code and its effect on the regulation of advertising
    • Maddox, L., & Zanot, E. (1984). Suspension of the NAB code and its effect on the regulation of advertising. Journalism Quarterly, 61, 125-130, 156.
    • (1984) Journalism Quarterly , vol.61 , pp. 125-130
    • Maddox, L.1    Zanot, E.2
  • 58
    • 0002852649 scopus 로고
    • The relation of giving children an allowance to children's money knowledge and responsibility and to other practices of parents
    • Marshall, H.R. (1964). The relation of giving children an allowance to children's money knowledge and responsibility and to other practices of parents. Journal of Genetic Psychology, 104, 35-51.
    • (1964) Journal of Genetic Psychology , vol.104 , pp. 35-51
    • Marshall, H.R.1
  • 59
    • 0031328593 scopus 로고    scopus 로고
    • Children's understanding of the intent of advertising: A meta-analysis
    • Martin, M. (1997). Children's understanding of the intent of advertising: A meta-analysis. Journal of Public Policy and Marketing, 16(2), 205-224.
    • (1997) Journal of Public Policy and Marketing , vol.16 , Issue.2 , pp. 205-224
    • Martin, M.1
  • 60
    • 20444476789 scopus 로고    scopus 로고
    • Coke finds its exclusive contracts aren't so easily given up
    • June 26
    • McKay, B. (2001, June 26). Coke finds its exclusive contracts aren't so easily given up. Wall Street Journal (Eastern Edition), pp. B1, B4.
    • (2001) Wall Street Journal (Eastern Edition) , pp. B1-B4
    • McKay, B.1
  • 61
    • 0003361057 scopus 로고    scopus 로고
    • Tapping the three kids' markets
    • McNeal, J.U. (1998). Tapping the three kids' markets. American Demographics, 20, 37-41.
    • (1998) American Demographics , vol.20 , pp. 37-41
    • McNeal, J.U.1
  • 64
    • 0001903232 scopus 로고
    • Public assessment of TV advertising: Faint praise and harsh criticism
    • Mittal, B. (1994). Public assessment of TV advertising: Faint praise and harsh criticism. Journal of Advertising Research, 34, 35-53.
    • (1994) Journal of Advertising Research , vol.34 , pp. 35-53
    • Mittal, B.1
  • 65
    • 0003376891 scopus 로고
    • Some communication and demographic determinants of adolescent consumer learning
    • Moore, R.L., & Stephens, L.F. (1975). Some communication and demographic determinants of adolescent consumer learning. Journal of Consumer Research, 2, 80-92.
    • (1975) Journal of Consumer Research , vol.2 , pp. 80-92
    • Moore, R.L.1    Stephens, L.F.2
  • 66
    • 79953759844 scopus 로고
    • Decision making among the young: A socialization perspective
    • Moschis, G.P., & Moore, R.L. (1979). Decision making among the young: A socialization perspective. Journal of Consumer Research, 6, 101-112.
    • (1979) Journal of Consumer Research , vol.6 , pp. 101-112
    • Moschis, G.P.1    Moore, R.L.2
  • 67
    • 0001840430 scopus 로고
    • A longitudinal study of television advertising effects
    • Moschis, G.P., & Moore, R.L. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 9, 279-286.
    • (1982) Journal of Consumer Research , vol.9 , pp. 279-286
    • Moschis, G.P.1    Moore, R.L.2
  • 69
    • 84909378910 scopus 로고
    • August (10th ed.). Washington, DC: Author.
    • National Association of Broadcasters (1965, August). The television code (10th ed.). Washington, DC: Author.
    • (1965) The television code
  • 70
    • 84909364891 scopus 로고
    • (22nd ed.). Washington, DC: Author.
    • National Association of Broadcasters (1979). The television code (22nd ed.). Washington, DC: Author.
    • (1979) The television code
  • 71
    • 84909283213 scopus 로고
    • New York: Author.
    • Nielsen Media Research. (1991). 1991 report on television. New York: Author.
    • (1991) 1991 report on television
  • 74
    • 84909446874 scopus 로고    scopus 로고
    • Impact of television on children
    • In L. Kurtz (Ed.)San Diego, CA: Academic Press.
    • Palmer, E.L. (1999). Impact of television on children. In L. Kurtz (Ed.), Encyclopedia of violence, peace, and conflict (pp. 257-268). San Diego, CA: Academic Press.
    • (1999) Encyclopedia of violence, peace, and conflict , pp. 257-268
    • Palmer, E.L.1
  • 76
    • 84909105305 scopus 로고
    • Children's understanding of nutritional information presented in breakfast cereal commercials
    • Palmer, E., & McDowell, C. (1981). Children's understanding of nutritional information presented in breakfast cereal commercials. Journal of Applied Communication Research, 21, 148-162.
    • (1981) Journal of Applied Communication Research , vol.21 , pp. 148-162
    • Palmer, E.1    McDowell, C.2
  • 77
    • 84925885847 scopus 로고
    • Trust in interpersonal communication
    • Pearce, W.B. (1974). Trust in interpersonal communication. Speech Monographs, 41, 236-244.
    • (1974) Speech Monographs , vol.41 , pp. 236-244
    • Pearce, W.B.1
  • 79
    • 0004680238 scopus 로고    scopus 로고
    • Type 2 diabetes: Not just for grownups anymore
    • Pinhas-Hamiel, O., & Zeitler, P. (2001). Type 2 diabetes: Not just for grownups anymore. Contemporary Pediatrics, 18, 102-125.
    • (2001) Contemporary Pediatrics , vol.18 , pp. 102-125
    • Pinhas-Hamiel, O.1    Zeitler, P.2
  • 81
    • 43549112634 scopus 로고    scopus 로고
    • Superstars of spending: Marketers clamor for kids
    • February 12
    • Rice, F. (2001, February 12). Superstars of spending: Marketers clamor for kids. Advertising Age, p, s1, s10.
    • (2001) Advertising Age , pp. s1-s10
    • Rice, F.1
  • 82
    • 84953151591 scopus 로고
    • Children and commercials: Issues, evidence, interventions
    • Roberts, D.F. (1982). Children and commercials: Issues, evidence, interventions. Prevention in Human Services, 2, 19-35.
    • (1982) Prevention in Human Services , vol.2 , pp. 19-35
    • Roberts, D.F.1
  • 85
    • 0002743120 scopus 로고
    • Children and commercial persuasion: An attribution theory analysis
    • Robertson, T.S., & Rossiter, J.R. (1974). Children and commercial persuasion: An attribution theory analysis. Journal of Consumer Research, 1, 13-20.
    • (1974) Journal of Consumer Research , vol.1 , pp. 13-20
    • Robertson, T.S.1    Rossiter, J.R.2
  • 86
    • 0032743289 scopus 로고    scopus 로고
    • Reducing children's television viewing to prevent obesity: A randomized controlled trial
    • Robinson, T.N. (1999). Reducing children's television viewing to prevent obesity: A randomized controlled trial. Journal of the American Medical Association, 282, 1961-1967.
    • (1999) Journal of the American Medical Association , vol.282 , pp. 1961-1967
    • Robinson, T.N.1
  • 88
    • 84925910327 scopus 로고
    • Reliability of a short test measuring children's attitudes toward TV commercials
    • Rossiter, J.R. (1977). Reliability of a short test measuring children's attitudes toward TV commercials. Journal of Consumer Research, 3, 179-184.
    • (1977) Journal of Consumer Research , vol.3 , pp. 179-184
    • Rossiter, J.R.1
  • 91
    • 0007676241 scopus 로고
    • Broadcasting & Cable, April 3
    • Stern, C. (1995, April 3). Kids TV fines set record. Broadcasting & Cable, p. 78.
    • (1995) Kids TV fines set record , pp. 78
    • Stern, C.1
  • 92
    • 0346869980 scopus 로고
    • The incidence and characteristics of disclaimers in children's television advertising
    • Stern, B., & Harmon, R. (1984). The incidence and characteristics of disclaimers in children's television advertising. Journal of Advertising, 13(2), 12-16.
    • (1984) Journal of Advertising , vol.13 , Issue.2 , pp. 12-16
    • Stern, B.1    Harmon, R.2
  • 93
    • 67650598167 scopus 로고
    • Speculations on the future of advertising research
    • Stewart, D.W. (1992). Speculations on the future of advertising research. Journal of Advertising, 21, 1-18.
    • (1992) Journal of Advertising , vol.21 , pp. 1-18
    • Stewart, D.W.1
  • 95
    • 0039894630 scopus 로고
    • Can young children understand disclaimers in television commercials?
    • Stutts, M.A., & Hunnicutt, G.G. (1987). Can young children understand disclaimers in television commercials? Journal of Advertising, 16, 41-46.
    • (1987) Journal of Advertising , vol.16 , pp. 41-46
    • Stutts, M.A.1    Hunnicutt, G.G.2
  • 96
    • 0038024285 scopus 로고    scopus 로고
    • New forms of electronic media: The impact of interactive games and the Internet on cognition, socialization, and behavior
    • In D.G. Singer & J.L.Singer (Eds.)London: Sage.
    • Subrahmanyam, K., Kraut, R., Greenfield, P., & Gross, E. (2001). New forms of electronic media: The impact of interactive games and the Internet on cognition, socialization, and behavior. In D.G. Singer & J.L.Singer (Eds.), Handbook of children and the media (pp. 73-99). London: Sage.
    • (2001) Handbook of children and the media , pp. 73-99
    • Subrahmanyam, K.1    Kraut, R.2    Greenfield, P.3    Gross, E.4
  • 97
    • 84909135855 scopus 로고    scopus 로고
    • Television Bureau of Advertising. June 2002
    • Television Bureau of Advertising. (1998). TV basics. Retrieved June 2002 from http://www.tvb.org/tvfacts/index.html.
    • (1998) TV basics
  • 99
    • 0004082556 scopus 로고    scopus 로고
    • September Washington, DC: U.S. General Accounting Office.
    • U.S. General Accounting Office (2000, September). Public education: Commercial activities in schools. Washington, DC: U.S. General Accounting Office.
    • (2000) Public education: Commercial activities in schools
  • 103
    • 84911315354 scopus 로고
    • Increasing pressure to be thin: 19 years of diet products in television commercials
    • Wiseman, C.V., Gunning, F.M., & Gray, J.J. (1993). Increasing pressure to be thin: 19 years of diet products in television commercials. Eating Disorders, 1(1), 52-61.
    • (1993) Eating Disorders , vol.1 , Issue.1 , pp. 52-61
    • Wiseman, C.V.1    Gunning, F.M.2    Gray, J.J.3
  • 105
    • 0345925463 scopus 로고    scopus 로고
    • Reaching youth on the web
    • Yoegel, R. (1997, November). Reaching youth on the web. Target Marketing, 20(11), 38-41.
    • (1997) Target Marketing , vol.20 , Issue.11 , pp. 38-41
    • Yoegel, R.1
  • 106
    • 9944238496 scopus 로고
    • Measuring children's response to television advertising
    • In J. F.Esserman (Ed.)New York: Child Research Service.
    • Zuckerman, P., & Gianinno, L. (1981). Measuring children's response to television advertising. In J. F.Esserman (Ed.), Television advertising and children: Issues, research, and findings (pp. 84-93). New York: Child Research Service.
    • (1981) Television advertising and children: Issues, research, and findings , pp. 84-93
    • Zuckerman, P.1    Gianinno, L.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.