Investigating affordances of virtual worlds for real world B2C E-commerce

Proceedings of HCI 2011 - 25th BCS Conference on Human Computer Interaction

Volumn , Issue , 2011, Pages 520-525

  Tran, Minh Quang ^a   Minocha, Shailey ^a   Roberts, Dave ^a   Laing, Angus ^b   Langdridge, Darren ^a  

^a OPEN UNIVERSITY   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Consumer experience; E commerce; Interaction design; Qualitative research; Virtual worlds

Indexed keywords

ELECTRONIC COMMERCE; HUMAN COMPUTER INTERACTION; THREE DIMENSIONAL COMPUTER GRAPHICS; VIRTUAL REALITY;

BUSINESS TO CONSUMER (B2C) E COMMERCES; CONSUMER EXPERIENCE; INTERACTION DESIGN; MULTIUSER ENVIRONMENTS; QUALITATIVE RESEARCH; THEMATIC ANALYSIS; THREEDIMENSIONAL (3-D); VIRTUAL WORLDS;

INTERACTIVE COMPUTER GRAPHICS;

EID: 84907407703     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.14236/ewic/hci2011.87     Document Type: Conference Paper

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