The influence of advertising on the demand for chocolate confectionery

International Journal of Advertising

Volumn 21, Issue 4, 2002, Pages 437-454

  Eagle, Bob ^b   Ambler, Tim ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84907303069     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104945     Document Type: Article

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