‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

Discourse and Communication

Volumn 8, Issue 4, 2014, Pages 391-410

  Ng, Carl Jon Way ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Corporate branding; critical discourse analysis; knowledge economy; metaphor; multimodality; neoliberal capitalism; photographic images; semiotics; Singapore higher education

Indexed keywords

EID: 84907210096     PISSN: 17504813     EISSN: 17504821     Source Type: Journal    
DOI: 10.1177/1750481314537576     Document Type: Article

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