Brand images: Multimodal metaphor in corporate branding messages

Multimodal Metaphor

Volumn , Issue , 2009, Pages 45-72

  Koller, Veronika ^a  

^a LANCASTER UNIVERSITY   (United Kingdom)

Author keywords

Branding; Discourse; Illustration; Layout; Logos

Indexed keywords

EID: 85064360239     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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