Inversions of service-dominant logic

Marketing Theory

Volumn 14, Issue 3, 2014, Pages 239-248

  Vargo, Stephen L ^a   Lusch, Robert F ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

Effectual processes; entrepreneurship; human actors; service dominant logic; value creation; value in use

Indexed keywords

EID: 84907064633     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593114534339     Document Type: Article

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