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Volumn , Issue , 2014, Pages 1613-1619

Budget pacing for targeted online advertisements at LinkedIn

Author keywords

budget pacing; generalized second price auction; targeted online advertising

Indexed keywords


EID: 84907031421     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2623330.2623366     Document Type: Conference Paper
Times cited : (92)

References (18)
  • 7
    • 35448949581 scopus 로고    scopus 로고
    • Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords
    • March
    • B. Edelman, M. Ostrovsky, and M. Schwarz. Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. American Economic Review, 97(1):242-259, March 2007.
    • (2007) American Economic Review , vol.97 , Issue.1 , pp. 242-259
    • Edelman, B.1    Ostrovsky, M.2    Schwarz, M.3
  • 16
    • 33748693881 scopus 로고    scopus 로고
    • An adaptive algorithm for selecting profitable keywords for search based advertising services
    • ACM
    • P. Rusmevichientong and D. P. Williamson. An adaptive algorithm for selecting profitable keywords for search based advertising services. In 7th ACM Conference on Electronic Commerce, pages 260-269. ACM, 2006.
    • (2006) 7th ACM Conference on Electronic Commerce , pp. 260-269
    • Rusmevichientong, P.1    Williamson, D.P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.