Marketing and the New Materialism

Journal of Macromarketing

Volumn 34, Issue 3, 2014, Pages 282-290

  Scott, Kristin ^a   Martin, Diane M ^b   Schouten, John W ^b,c  

^a MINNESOTA STATE UNIVERSITY MANKATO   (United States)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

^c UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

macromarketing; materialism; materiality; natural sciences; sustainability; sustainable marketing

Indexed keywords

EID: 84906988478     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146714532471     Document Type: Article

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